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 ISSUE NO. 02   ·    JULY 2026 

WELCOME

Hi Jess,

Below you will find: 

  • With Gratitude. A specific thank-you
  • From the Book. A small excerpt or idea from the manuscript.
  • A Leader I’m Watching. Someone doing this work well.
  • Connect with Jess. Where to find me, including recent and upcoming talks and conversations.
  • One Question for Reflection. A single reflection to carry into your week.

WELCOME BACK!

Two weeks ago, I ended my first newsletter with a question.

Where are you leading from the outside in? Where are you letting pressure, expectations, or other people's definitions of success drive your decisions instead of your own values? I have been reflecting on this myself.

For much of my career, I led from the outside in far more often than I care to admit. I measured myself against the expectations of the institutions I served. I equated self-sacrifice with leadership. I confused silence with commitment. It took me years to realize those are not the same thing.

Sometimes commitment means speaking the sentence no one else wants to say. Sometimes integrity means disappointing the people who expected your compliance. Sometimes the bravest leadership decision is the quiet moment when you stop asking, "What do they want from me?" and start asking, "What do my values require of me?" I'm still learning that lesson. If you reflected on that question over the past two weeks, I'd genuinely love to hear what came up for you.

Because that's the thread I want to pull today. Why do so many of us lead from the outside in? Where did we learn to do this? Why does it feel so normal? And how do we begin leading from the inside out instead?

The answer usually isn't found in one dramatic moment. It is built through hundreds of ordinary decisions. Choosing to keep quiet. Choosing to push through exhaustion. Choosing approval over authenticity. Those small decisions shape the leaders we become.

They are also where my book begins.

WITH GRATITUDE

One of the unexpected gifts of this journey has been realizing that networking is not a dirty word. It is really simply another word for relationship building. That shift in perspective is largely because of many of you.Thank you to the friends and colleagues who reached out after my first newsletter with encouragement, thoughtful feedback, or simply to say hello. Every message reminded me that this work is worth doing and carried me a little farther than you probably realized.

I am equally grateful for the people I have met via networking over the past six months, and even in just the last two weeks. They have been generous with their time, their expertise, and their willingness to share what they have learned. They taught me skills I didn't know I was missing and opened doors I didn't even know existed. Together, they transformed what could have been a steep, intimidating learning curve into an exciting adventure.

FROM THE BOOK

SELF-AWARENESS AND TRUST: LEADING HEALTHCARE TEAMS FROM THE INSIDE OUT, CHAPTER 1:

My first chapter opens with a dilemma almost every physician has faced: showing up to work when you probably should not have. What starts as a familiar and uncomfortable moment of recognition builds into something larger. I trace that lesson back to its source, starting with three cough drops I found in my jacket pocket and the unsettling question they forced me to ask. I had been quite sick the prior time I wore that jacket in the ICU. Sick enough to send myself home if I had been my own patient. I came in anyway, rounded on critically-ill patients, made high-stakes decisions, and wore a mask as a workaround for my own physiology. Nobody stopped me. The system never noticed.

What follows is one of the most honest reckonings with medical culture that I have been able to put into words. I draw on my experience as a critical care physician, a military psychiatrist caring for soldiers fresh out of firefights, and a mentor who missed what one of her own residents was trying to tell her. The culture of constant readiness is not a badge of honor. It is a slow erosion of the very judgment, empathy, and leadership that patients and teams depend on. The antidote is not a wellness program or a policy change. It is something most high performers have quietly stopped doing altogether…I hope you’ll join me in Chapter 1 this fall to hear more.

 BOOK COVER CHALLENGE

Help me bring my book to life. Please use this link to vote for A or B.

 

A LEADER I AM WATCHING

Earlier this year, I had the privilege of meeting LTG (Ret.) Mark Hertling as we began planning for a panel in this year's Women in Medicine Summit. I have to admit, he won me over almost immediately, although perhaps not for the reason you might expect. Behind him, hanging on the wall, was his Army Swimming letter. As a fellow Army swimmer, that was all it took for an instant connection. Go Army Swimming and Diving! But that shared history was only the beginning. Over the months that followed, I came to know the man behind the remarkable résumé, and I found someone whose impact reaches far beyond the ranks he held or the positions he has occupied.

Mark has spent a lifetime leading, whether commanding soldiers in combat, transforming physician leadership in healthcare, or mentoring the next generation through his teaching and writing, including Growing Physician Leaders and If I Don't Return: A Father's Wartime Journal. What has impressed me most is not the breadth of his accomplishments, extraordinary as they are. It is the consistency of his character. He is the kind of leader who quietly invests in others, who mentors and sponsors with generosity, and who refuses to compromise his values, even when doing so would be easier or more convenient. In a world where conviction is often traded for comfort, Mark embodies moral courage. He reminds me that the strongest leaders are not simply those who inspire from a stage or lead from the front. They are the ones who choose integrity, every single day.

CONNECT WITH JESS

 How to Have a Difficult Conversation; Learning to Lead Podcast aired Jul 8, 2026

Upcoming Events:

- Triservice ACP: Aug 26-28, 2026  - Presenting: Can leaders have a bad day? Bethesda, MD

- WIM Summit: Sept 24–26, 2026, Chicago, IL

  • She’s Too Much, She’s Not Enough: Gendered Communication and Feedback in Medicine
  • Leading Under Crisis Panel Discussion Moderated by LTG (ret) Mark Hertling

- StandUp4Doctors Retreat: Oct 9–12,2026, Ossining, NY

- American Association of Physician Leadership, Oct 22-24. Presenting: Across the Divide: A Practical Workshop in Civil Discourse, Scottsdale, AZ

- International Coaching Federation, Converge 2026, Oct 28-30, Washington, DC

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ONE QUESTION FOR REFLECTION

What signals do I send to those around me about illness, rest, and asking for help?

 

I will write again in two weeks.

Warmly,

Jess

Unsubscribe | Sent by Jess Bunin, MD
306 Redwood St, Suite 201 • Baltimore, MD • 21201